Title: abtestkit – AB testing for WooCommerce Author: abtestkit Published: October 19, 2025 Last modified: June 15, 2026 --- Search plugins ![](https://ps.w.org/abtestkit/assets/banner-772x250.png?rev=3380838) ![](https://ps.w.org/abtestkit/assets/icon-256x256.png?rev=3380838) # abtestkit – AB testing for WooCommerce By [abtestkit](https://profiles.wordpress.org/abtestkit/) [Download](https://downloads.wordpress.org/plugin/abtestkit.1.4.3.zip) * [Details](https://xho.wordpress.org/plugins/abtestkit/#description) * [Reviews](https://xho.wordpress.org/plugins/abtestkit/#reviews) * [Installation](https://xho.wordpress.org/plugins/abtestkit/#installation) * [Development](https://xho.wordpress.org/plugins/abtestkit/#developers) [Support](https://wordpress.org/support/plugin/abtestkit/) ## Description #### Increase WooCommerce Revenue with A/B Testing. Track Real Sales, Not Just Clicks Most A/B tests optimise clicks. abtestkit helps you optimise revenue. Test product pages, pricing, images, copy and layouts inside WordPress, then see which version drives more orders and more revenue in your WooCommerce store. ### Why abtestkit? * **Find hidden revenue in your store** – test the changes that affect orders, revenue per visitor, and overall sales. * **Track real sales, not just clicks** – see which variation actually makes you more money. * **Built for WooCommerce growth** – test product pages, pricing, images, descriptions, galleries and more. * **Move faster without guesswork** – launch tests inside WordPress and let abtestkit show the winning version. * **Protect your live store setup** – product testing is SKU & stock safe, with Version B kept out of public listings. * **Works with the tools you already use** – Gutenberg, Elementor, Beaver Builder, Bricks, Oxygen, Brizy, Breakdance, and more. * **Keep control of your data** – data stays in your WordPress database with privacy- friendly tracking. * **Cache-aware testing for real-world WooCommerce sites – abtestkit helps reduce the risk of page cache distorting active A/B tests, with clear guidance when cache exclusions may be needed. abtestkit helps WooCommerce store owners stop leaving revenue on the table. [Privacy Policy](https://www.abtestkit.io/privacy-policy/) [Terms and Conditions](https://www.abtestkit.io/terms-and-conditions/) ### Use cases * Test whether a **product price change** increases revenue or quietly hurts sales. * Find out which **product image or gallery** leads to more purchases. * Compare two **product descriptions** to see which one converts better. * Test different **call-to-action text** to increase clicks and completed orders. * Compare **layouts, headlines and content blocks** on landing pages and product pages. * Test **ACF templates** and custom product content without guessing. * Let abtestkit analyse performance and **show you which version wins**. **Every change on your site could lead to missed revenue. Test the change, find the winner, and apply it with confidence.** ### See the revenue impact of every test abtestkit is built for WooCommerce users who care about commercial results, not vanity metrics. Use it to answer questions like: * Which product page version brings in more revenue? * Does a lower price increase total sales, or just reduce margin? * Which image, layout or copy leads to more completed purchases? * Which variation gives you a better return from the same traffic? If your store is getting traffic already, every untested product page could be hiding revenue upside. abtestkit helps you find it. ## Screenshots [⌊See which version is winning with revenue, order rate, RPV, RPC and predicted monthly uplift.⌉⌊See which version is winning with revenue, order rate, RPV, RPC and predicted monthly uplift.⌉[ See which version is winning with revenue, order rate, RPV, RPC and predicted monthly uplift. [⌊Choose conversion goals like clicks, form submissions, add to cart or Orders ( Revenue).⌉⌊Choose conversion goals like clicks, form submissions, add to cart or Orders (Revenue).⌉[ Choose conversion goals like clicks, form submissions, add to cart or Orders (Revenue). [⌊Create tests for pages, posts and WooCommerce products in a guided setup flow.⌉⌊ Create tests for pages, posts and WooCommerce products in a guided setup flow.⌉[ Create tests for pages, posts and WooCommerce products in a guided setup flow. ## Installation 1. Upload the `abtestkit` folder to `/wp-content/plugins/`. 2. Activate the plugin through the Plugins menu in WordPress. 3. Open the abtestkit dashboard. 4. Click ‘+ Create New Test’ and follow simple setup wizard. 5. Run the test, automatically reach the result, apply the winner. ### Key features ✅ WooCommerce product A/B testing with revenue-focused insights ✅ Full-page testing for landing pages, sales pages and content pages ✅ Product SKU & stock safe testing architecture ✅ Test variables on products like sizes & colors ✅ Version B shadow product kept out of shop loops, search and public listings ✅ Automatic winner detection using Bayesian confidence ✅ Sticky visitor assignment for consistent test experiences ✅ ACF compatible ✅ ✅ Builder-friendly and cache-aware, with support for real- world WordPress and WooCommerce setups ✅ Privacy-friendly tracking with data stored in your WordPress database ## FAQ ### What page builders are supported? abtestkit is designed to work with normal WordPress editing workflows and major builders including Gutenberg, Elementor, Beaver Builder, Bricks, Oxygen, Brizy, Breakdance, and more. Full-page tests are designed for WordPress pages, posts, builder-created layouts and WooCommerce product pages. Because builders and themes can output content in different ways, heavily customised setups should be checked after launching a test to confirm impressions and conversions are being tracked as expected. ### What themes are supported? abtestkit is designed to work with standard WordPress and WooCommerce themes, including themes that use normal templates, product loops, product pages and checkout flows. WordPress themes can customise product pages, AJAX carts, menus, templates and checkout behaviour in different ways. Some heavily customised setups may need additional testing or cache exclusions. abtestkit is built for real-world WooCommerce sites and is actively improved around compatibility edge cases. ### How are winners decided? abtestkit supports both manual and automatic testing. You can review the data yourself or let the plugin declare a winner using Bayesian confidence, then apply the winning version in one click. ### Is it compatible with Advanced Custom Fields? Yes, ACF works for WooCommerce product testing, pages and posts. ### Does the Version B shadow product show up in blog lists, shop/catalog pages, or site search as a duplicate? No. The Version B shadow product is kept out of front-end listings (latest posts loops, archives, product grids, internal search, etc.) so only one “real” page/product appears to users. ### How are visitors assigned to A vs B? Visitors are assigned consistently (sticky) so they keep seeing the same version during the test. Distribution is split evenly by default. ### Does abtestkit use cookies or browser storage? Yes. abtestkit uses a small first-party cookie to remember which version of a test a visitor has been assigned to, so they keep seeing a consistent version during the test. The cookie name starts with `abtestkit_pt_` and stores only the assigned variant, such as `A` or `B`. By default, this lasts for 30 days unless changed by the site owner. For click conversion tracking, abtestkit may also use sessionStorage to prevent the same click being counted repeatedly in one browsing session. abtestkit does not store names, email addresses, or raw IP addresses in these cookies or browser storage. Site owners should include abtestkit in their cookie consent setup where applicable. ### Is it compatible with variable products? Yes, abtestkit allows you to split test WooCommerce variable products. ### How does product testing work? WooCommerce product tests use a Version B “shadow product” so you can test pricing, images, descriptions, galleries and other product content safely, without creating a second public-facing product in your store. ### Does Version B change SKU, stock, or orders? No. SKU, stock and ordering behaviour remain tied to the live WooCommerce product experience, so you can test commercial changes without creating duplicate product confusion or inventory conflicts. ### Do product versions stay consistent across the user experience? abtestkit is designed to keep each visitor’s assigned version consistent across the WooCommerce journey, including product listings, product cards, product pages, cart, checkout and order tracking. Some themes and AJAX cart implementations customise how product data, prices and cart fragments are rendered. abtestkit continues to improve compatibility around these real-world WooCommerce behaviours so product tests remain reliable across more store setups. ### Where is data stored? All impression and click events are stored in your WordPress database (`wp_ab_test_events` table). ### Is this plugin free? Yes. abtestkit is free to use, with powerful WooCommerce and WordPress testing features available in the plugin with no limits. ### Does abtestkit collect telemetry? abtestkit can send anonymous telemetry if enabled. See the Privacy Policy and Terms and Conditions: https://www.abtestkit.io/privacy-policy/ https://www.abtestkit. io/terms-and-conditions/ ## Reviews ![](https://secure.gravatar.com/avatar/1e52ed9dae20a677ff965244268571814dbf0d20cb889d360c4aed60500c5f35? s=60&d=retro&r=g) ### 󠀁[Quick, lightweight and easy. And the best of all: Completely free without limits](https://wordpress.org/support/topic/quick-lightweight-and-easy-and-the-best-of-all-completely-free-without-limits/)󠁿 [zakups](https://profiles.wordpress.org/zakups/) April 24, 2026 Quick, lightweight and easy. And the best of all: Completely free without limits. I really like it. Makes A/B testing easy and fun. Gets regular updates and the developer answers fast to requests and support. ![](https://secure.gravatar.com/avatar/77f99ef2196f094d58d7ede5ad9ec05fa2a0f97b8319e3137f6013ea09cab562? s=60&d=retro&r=g) ### 󠀁[Awesome](https://wordpress.org/support/topic/awesome-10595/)󠁿 [oclnurse14](https://profiles.wordpress.org/oclnurse14/) October 27, 2025 Easy to use, no limits on tests! [ Read all 2 reviews ](https://wordpress.org/support/plugin/abtestkit/reviews/) ## Contributors & Developers “abtestkit – AB testing for WooCommerce” is open source software. The following people have contributed to this plugin. Contributors * [ abtestkit ](https://profiles.wordpress.org/abtestkit/) [Translate “abtestkit – AB testing for WooCommerce” into your language.](https://translate.wordpress.org/projects/wp-plugins/abtestkit) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/abtestkit/), check out the [SVN repository](https://plugins.svn.wordpress.org/abtestkit/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/abtestkit/) by [RSS](https://plugins.trac.wordpress.org/log/abtestkit/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 1.4.3 * AJAX cart & additional theme compatibility improvements. * General UX improvements & bug fixes. #### 1.4.2 * Click targets for Desktop & Mobile on product split testing. * General UX improvements & bug fixes. #### 1.4.1 * Click targets for Desktop & Mobile. * Improved impression & conversion tracking for ab tests. * General UX improvements & bug fixes. #### 1.4.0 * New Reusable Section Tests added, letting you test shortcodes. * Improved impression & conversion tracking on A/B tests. * Improved Version B cleanup when deleting product tests. * General UX improvements & bug fixes. #### 1.3.7 * Test preview bugs fixed across all test types. * General UX improvements & bug fixes. #### 1.3.6 * User Interface improvements and bug fixes. #### 1.3.5 * User Interface improvements and bug fixes. #### 1.3.4 * Added support for WooCommerce variable product A/B tests. * Improved Version B previews in the product test wizard. * General WooCommerce product testing fixes and stability improvements. #### 1.3.3 * Improved Dashboard and Test Performance page speed on slower websites. * Added caching to performance reporting to help reduce server strain and timeout issues. * Improved event query performance for more reliable reporting. * Improved HTTP traffic exclusion so insecure visits do not distort A/B test data. * Refined Version B editing to make the split testing setup flow clearer. * Added further stability and compatibility fixes across the plugin. #### 1.3.2 * Fixed critical tracking reliability issues for test impressions * Fixed edge cases where non-secure page views could interfere with reporting * Improved frontend variant consistency and data accuracy * Improved performance dashboard reliability #### 1.3.1 * Bug fixes #### 1.3.0 * Major release: Orders (revenue) testing added * Major release: Test performance dashboard added * Bot detection and blocking from test metrics * Bug fixes #### 1.2.1 * Bug fixes & stability improvements #### 1.2.0 * ACF Compatibility for WooCommerce products * Improved Post & Page testing * Improved SEO controls #### 1.1.1 * Packaging fixes #### 1.1.0 * Major Release: Full WooCommerce Product A/B Testing * Builder-agnostic support (Elementor, shortcodes, custom templates compatible) * New product “shadow” architecture for accurate checkout & order tracking * Improved Test Builder Wizard & Review flow * Preview and variant handling improvements * Performance and stability enhancements #### 1.0.10 * Bug fixes & stability improvements * Fixed edge case in test wizard when navigating backwards * Prevented stale selections persisting across test types * Improved reliability of test configuration flow #### 1.0.9 * Test info Dropdown added to dashboard #### 1.0.8 * Manual tests added * Fast testing added * UI on Dashboard and Test Creation Wizard improved #### 1.0.7 * Previewing version improvements * UX improvements * UI on Dashboard and Test Creation Wizard improved * UI on Pages, Posts & Products added #### 1.0.6 * Blog post testing added * Version B pages & posts title UI improvements #### 1.0.5 * Improved WooCommerce Product test creation UI #### 1.0.4 * New: WooCommerce Product compatibility * New: Off page click conversion goals. * Improved: Create test wizard, onboarding wizard, abtestkit dashboard. #### 1.0.3 * Improved compatibility for major builders. #### 1.0.2 * New: Full-page A/B testing with clean, guided wizard flow. * New: Compatibility with all major page builders (Gutenberg, Elementor, Beaver Builder, etc). * New: Improved caching support for page-based tests. * Improved: Faster tracking with privacy-friendly event logging. * Minor: UI cleanup and code refinements for a smoother user experience. #### 1.0.1 * Fixed: Activation redirect now runs reliably so the onboarding wizard opens immediately after first activation. * Improved: Activation logic hardened for multisite and bulk activation contexts. * Minor: Internal code clean-up for future stability. #### 1.0.0 * Initial public release of abtestkit – simple A/B testing inside the WordPress Core Editor. * Supported blocks: buttons, headings, paragraphs, and images. * Automatic winner declaration with Bayesian evaluation. * Grouped test support. * Optional anonymous telemetry (opt-in). ## Meta * Version **1.4.3** * Last updated **2 days ago** * Active installations **10+** * WordPress version ** 6.3 or higher ** * Tested up to **7.0** * PHP version ** 7.4 or higher ** * Language * [English (US)](https://wordpress.org/plugins/abtestkit/) * Tags * [a/b testing](https://xho.wordpress.org/plugins/tags/ab-testing/)[split testing](https://xho.wordpress.org/plugins/tags/split-testing/) * [Advanced View](https://xho.wordpress.org/plugins/abtestkit/advanced/) ## Ratings 5 out of 5 stars. * [ 2 5-star reviews ](https://wordpress.org/support/plugin/abtestkit/reviews/?filter=5) * [ 0 4-star reviews ](https://wordpress.org/support/plugin/abtestkit/reviews/?filter=4) * [ 0 3-star reviews ](https://wordpress.org/support/plugin/abtestkit/reviews/?filter=3) * [ 0 2-star reviews ](https://wordpress.org/support/plugin/abtestkit/reviews/?filter=2) * [ 0 1-star reviews ](https://wordpress.org/support/plugin/abtestkit/reviews/?filter=1) [Your review](https://wordpress.org/support/plugin/abtestkit/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/abtestkit/reviews/) ## Contributors * [ abtestkit ](https://profiles.wordpress.org/abtestkit/) ## Support Issues resolved in last two months: 0 out of 1 [View support forum](https://wordpress.org/support/plugin/abtestkit/)